What is the True Cost of Vehicle Wrap Advertising?

If you could get 16 million eyeballs to see your marketing and branding messages each year, would you jump at the opportunity? What if this fantastic return on investment could be yours for only about $3,000?

Comparing Costs with Traditional Advertising: 

Traditional billboard advertising is not only expensive (ranging from $10,000 to over $100,000 for LED billboards) but also limited in duration and reach. In contrast, a $3,000 vehicle wrap lasts about five years, amounting to just $600 per year or $50 per month. This is a fraction of the cost of billboard rentals.

We previously discussed the high cost of billboard advertising. By way of a refresher, remember that this ad product is available only for a limited time. Rental durations usually last 30 to 60 days – or until you run out of money. Costs vary by size; smaller billboards cost about $10,000; the larger ones set you back about $30,000. When you get into the realm of LEDs, well, let us just say that you are likely looking at six figures.

Daily impressions vary considerably. If your billboard is situated near a closed off-ramp or behind a dilapidated warehouse, you probably will not have very many folks seeing your ad. If it is located on a piece of prime marketing real estate, your odds are better. Vehicle wraps beat this hit-or-miss marketing proposition by a mile.

What is the True Cost of Vehicle Wrap Advertising?

You can get an outstanding vehicle wrap for $3,000. It lasts for about five years. This translates into $600 per year or $50 per month. This figure looks vastly different from the high cost of billboard rentals, does it not? Of course, the real proof is in the pudding or, in this case, in the number of impressions.

A wrapped vehicle usually gets 16 million impressions per year. Over the course of five years, this translates into 80,000,000 eyeballs. Nevertheless, let us take it back to the per annum cost. If you take the cost of $600 and divide it by 16 million impressions, you get a cost per impression that is only $0.0000375.

Alternatively, to look at it from the annual vehicle wraps cost per impressions evaluated at the CPM level (dollar amount for every 1,000 impressions), you would pay $0.03 for each 1,000 consumers glancing at your wrapped car, truck or van.

Reevaluating Your Advertising Budget:

Many traditional advertising methods, like newspaper or billboard ads, might not provide the same return on investment as vehicle wraps. Vehicle wraps are a constant, mobile advertisement, catching the eye of passersby day and night, unlike newspapers which may be quickly recycled or billboards that depend on traffic flow and location.

Vehicle wraps let you reap the benefits of your marketing efforts from day one. From dawn to dusk, and beyond, your vehicle displays your message. Whoever drives or walks past it, cannot help but look. That is the power of a well-done, expertly designed wrap.

Key Takeaway: Vehicle wrap advertising offers an incredibly cost-effective way to gain widespread visibility, with significantly lower costs and higher impressions compared to traditional advertising methods like billboards and newspaper ads.

Can you afford to gamble with your advertising dollars? When you are ready to get serious about impressions, contact our graphic artists for help with the design of an excellent wrap product.